Step 2: Submitting Graphics
Proper submission of graphics helps ensure timely production of your order. We can¡¯t accomplish much without first having production-ready graphics. Please don¡¯t hesitate to contact your sales representative for clarification of the these guidelines.
Imprint Areas
Individual product pages show the printable dimensions of our products but please keep in mind that these areas are not precise. They are meant to give you an approximate indication of how much space you have to work with. It is highly recommended that you stay within these boundaries, though sometimes we can work outside of them. Discuss this possibility with your sales representative if desired. If you do not specify size and/or imprint area on your purchase order, our artists will determine the appropriate size and placement based on your artwork and decorating method specified.
Submitting Vector Art
Two main types of graphic files exist on computers today: vector art and raster art. Nearly all orders require vector art for production.
* Raster Art (JPEG, GIF, BITMAP files)
Raster art is composed by displaying many different color squares on a larger rectangular grid to create an image. ¡®Zooming in¡¯ on raster art reveals these squares immediately. Most popular image formats are raster art files include: .gif, .jpg, .png, .bmp, .psd, .psb, and others
* Vector Art (EPS, Adobe Illustrator, CAD files)
Vector art is composed using mathematical formulas to draw curves and lines, making it fit for precision printing. ¡®Zooming in¡¯ on vector art will reveal no loss of curve/edge quality. File types include: .eps, .ai, .pdf, .cad, .swf, and others
Identifying Your Pantone Colors
Before proceeding, note that process printing, laser engraving, and hot-stamping do not require a Pantone color to be identified.
* Color Consistency
Because of manufacturing differences and digital color profiles, colors can be tricky when viewed on computer monitors. For example, dark blue on one monitor might look like purple on another. Mockups alone cannot be trusted for accurate color representation. To help with consistency in print mediums, many organizations use the Pantone Color Matching System (PMS), a proprietary standard also used by most commercial printers.
* Pantone Solid-Coated Colors Required For Color Imprinting
We use Pantone Solid-Coated inks for printing all color and multi-color orders. If you already have these identified then you¡¯re all set; just communicate them to your sales representative when submitting graphics. If you don¡¯t already have specific colors but wish to choose them yourself, most professional graphic programs have the Pantone color palettes built-in, so you can select them there.
* Black And White Do Not Require Pantone Colors (Gray Still Does)
Black and white are the only colors which do not require Pantone matching. However, all shades of gray do require matching.
For best results, it is highly recommend that you use a Pantone Color Guide to choose the correct color. If you wish, we will choose Pantone Solid-Coated colors that match your given colors as closely as possible.
Important Note: All printed colors must be set to 100% opacity and fill. Different tones/fills of the same color are printed as separate colors and charged accordingly.
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